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In 1920 one family took a risk to bring craftsmanship and innovation to headwear. It was a gamble on a Gatsby that led them to baseball.
New Era is a family-owned company and has been for four generations. Ehrhardt Koch, who founded the company in 1920, was a turn of the century pioneer with the goal of revolutionizing the headwear business.
For further information please call 020 8440 0678
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